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more ambiguous advert messages

as i was driving back from a birthday lunch for one of the cool coworkers i have, someone on the corner was holding a sign advert that said the following:

HUGE NEW CAR SALE!

the ambiguity of the whole thing fascinated me. Is it a sale on huge cars or is it a huge sale? Is it a sale on new cars, or is it a new sale? there's no easy way to link what adjective goes with what.

Adding the word "on" would make the whole thing more clear ("huge sale on new cars" or "new sale on huge cars") and wouldn't add too much real estate to the sign. The other option, maybe, is to break down the sentence into its sentence structure form using that thing we learned in middle school which i'm going to replicate sloppily in Paint:

If i saw an advert for something using that sort of structure, i would probably buy something from them out of principle for being awesome. i gander that i'm in the minority in that regard, so it's doubtful that it will go into practice.

Comments

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taren_
Feb. 2nd, 2008 01:08 am (UTC)
You are awesome.

From what I understand, the way this sort of advertising works is that it throws a bunch of "positive" words at people. No need for grammar or disambiguity; that would make people think! And you know what thinking does for businesses. (Hint: thought is the mortal enemy of consumerism.)

It wouldn't surprise me in the least if in a couple years you start seeing words like "SEX" and "NOW" and maybe even "MONEY" in the signs just to attract dumb folks to the lot. I mean, heck, I saw a billboard not too long ago trying to sell hydroponics by showing a busty (but rather homely) woman in the background. What do huge tits have to do with growing tomatoes?

Simple ads for simple folks
lifeofmendel
Feb. 2nd, 2008 01:17 am (UTC)
that whole "positive word" thing (or i suppose "catch words" is more accurate) makes sense, it's just funny how it plays out sometimes. In case you skipped over it, i had a similar bewilderment a few weeks back when i saw the phrase "SEXY SEX!" on a magazine cover.
taren_
Feb. 2nd, 2008 01:24 am (UTC)
Catch words, hmm. That probably sounds better. I used "positive" because I'm thinking of the "positive connotation" associated with certain key words.

Speaking of which, the other day while watching TV, I was subjected to a bra ad in which one of the models described the product as "yummy". How is a bra yummy? I'm sure it's supposed to imply an excellent fit, but how does a piece of clothing relate to oral sensations? Yogurt? ("Bueller? ... Freud?")
lifeofmendel
Feb. 2nd, 2008 02:11 am (UTC)
*laugh* that's fantastic.
billyjr82
Feb. 2nd, 2008 03:03 am (UTC)
Edible underwear?
nytelyte
Feb. 2nd, 2008 09:42 am (UTC)
I've tried edible underwear. It tastes like a horribly stale fruit rollup.
lacoste38
Feb. 2nd, 2008 01:27 am (UTC)
Funny thing, about a week after your Sexy Sex! entry I saw I had that Cosmo on my kitchen table. Heehee.
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