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canon advert music.

house/cat sitting for mark and amanda while they've been on vacation has given me the opportunity to watch hockey and basketball finals, and one of the adverts on rotation from these events is this:

it's probably one of the most fucking annoying adverts i've seen in a while because of the music. i don't care that it's background music of an advert; there's no excuse for creating arpeggio movement in the right hand using exactly the same notes and the same voice leading as the block chords in the left hand. maybe if the bass only used the bass line instead of doubling the chord; maybe if the bass used a pad sound instead of the same piano soound as the right hand.

maybe if just five more seconds of effort and thought was put into it. if i was a manager of advertising for canon and saw that, i'd fire the music guy.

the fact that it passed the mark and is on advert circulation feels lazy, neglectful, and pretty successful at making me not take the camera that seriously. which is odd that my reaction is as strong as it is since the music has nothing to do with the product at all. the power of advertising.

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Comments

( read spoken (3) — speak )
shandrew
Jun. 16th, 2009 07:42 am (UTC)
The music doesn't bother me quite as much, but it does annoy me that advertisers everywhere are suddenly copying off of this style of piano music most recently popularized by the NBA "where amazing happens" commercials.
kalia_prophet
Jun. 20th, 2009 04:27 am (UTC)
For the record Canon has kick ass cameras. I would highly recommend them in spite of the commercial.
lifeofmendel
Jun. 20th, 2009 04:29 am (UTC)
no dispute there. i like them a lot too.
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