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iPrand

so i just got email notification about Apple's new product, the iPad.

never mind that it's essentially a large version of the iPhone. i don't have much of an opinion about the product itself one way or the other.

But the branding is problematic. iPad looks and sounds too similar to iPod. three out of the four letters are the same, and the remaining letter which is different has two letters that when written on actual pen and paper are very similar. if i was a part of branding development/marketing, i probably would have put my hand up and said, "um."

which brings about another funny thought that may or may not be because i'm still recovering from a cold/flu-like thing but is hopefully funny nonetheless that now that e-books are becoming more popular, Apple has to be furious with themselves in retrospect for having already created a product called iBook because now they can't create their own version of a standalone eBook and brand it well without creating more branding confusion.

just some random sickhead thoughts.

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Comments

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zqfmbg
Jan. 28th, 2010 09:53 pm (UTC)
Everyone's gone on about sanitary napkins, but there apparently is already a padded bra out there with the name. Heh.
trunks7j
Jan. 29th, 2010 04:45 am (UTC)
Yeah I thought about that too...its like saying iPod with a...well, some accent, I'm not sure which.

To me it seems like people are gonna drop the damn things... you have to hold onto it by the edge, but then it has a full screen keyboard? Do you pound away with the other hand while it flops about or find a chair nearby to sitdown and place it on your lap?
miss_skillet
Jan. 30th, 2010 12:39 am (UTC)
I wanna say some northeastern place like Boston or something...they already pronounce "ipod" as "ipad".
shandrew
Feb. 13th, 2010 07:32 am (UTC)
I think the choice was intentional. The ipod is a product on the decline, largely replaced by the iphone and touch (while called an ipod, it really isn't). If you say ipad, everyone already knows it's an Apple product and will have whatever good experiences people already associate with the ipod.

Also, Apple's not averse to reusing names. Apple TV and Cocoa are a couple i can think of. I don't think they'd want to call this an iBook because it doesn't imply the right things.
( read spoken (4) — speak )

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