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oh yeah, i forgot to mention this:

the new orleans saints chant in its short form is "WHO DAT?"

after the saints won the superbowl, there were some shirts that came out that say, "WE DAT!"

but the full chant is, "who dat say they gonna beat dem saints?"

which means that the "WE DAT!" as a victory shirt slogan makes no sense because saints fans wearing the shirt who were asking "Who dat?" are now saying that they're the ones that said that the saints were going to be beat.

i think i'd call that branding confusion.

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